I DON'T REALLY FIT IN ONE BOX.

AND THAT'S KIND OF THE POINT.

I’m Jonas Asplind, a multidisciplinary creator based in Sweden, working across film, music, visual design, handcrafted props and live production.

I’ve spent more than 30 years in music and many years both on stage and behind the scenes. I’ve performed and worked with projects including Follow The Cipher, Ad Infinitum and Curse Of Cain, but somewhere along the way I realised that making the music was only part of what interested me.

I wanted to build the world around it too.

That led me into filmmaking, editing, visual concepts, stage production, graphic design, masks, costumes and props. Today those disciplines constantly overlap in my work.

FROM AN IDEA TO SOMETHING REAL.

I’m just as comfortable sitting in front of an editing timeline or a DAW as I am standing in a workshop covered in foam, paint and glue.

Sometimes a project starts with a camera.
Sometimes with a piece of music.
Sometimes with a sketch, a mask or a completely ridiculous idea that probably shouldn’t work.

Those are usually my favourite ones.

A large part of my work is hands-on. I build, film, edit, design and experiment. I like understanding how all the pieces fit together rather than only working on one small part of the process.

BUILT FOR THE REAL WORLD.

My background as a working musician also means I understand something that can easily get lost in creative production:

Things actually have to work.

A stage prop has to survive being transported across Europe. A costume has to work under stage lights. A visual has to communicate from the back of a festival crowd. A music video has to serve the song rather than just look pretty.

That experience influences everything I make.

CURSE OF CAIN — THE CREATIVE PLAYGROUND.

Curse Of Cain has become one of the places where all these disciplines collide.

Music, characters, masks, props, costumes, film, live visuals and an evolving fictional universe all become parts of the same story.

It’s part band, part theatre, part film — and occasionally complete controlled chaos.

And I love it.

But the same approach goes into work I create for other artists, productions, businesses and people with unusual ideas.

MADE BY A HUMAN.

I’m not interested in making things simply because they look polished.

I want them to have personality.

Sometimes that means imperfect surfaces, strange characters, handmade details, smoke, dirt, scars or something that feels like it has already lived a life before the camera starts rolling.

Technology is part of my toolbox — but the idea always comes first.

No factory. No giant agency. Just ideas, experience, craftsmanship and a slightly unhealthy desire to make things that haven't existed before.

HAVE SOMETHING WEIRD IN MIND?

Even better.

If you need a film, visual concept, stage production, prop, character, music-related production — or something you're not quite sure how to describe yet — get in touch.

LET'S BUILD SOMETHING THAT SHOULDN'T EXIST YET.